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Cannes Young Lions Entry

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The Idea

The Problem

Fashion, once a form of self-expression, has become a mold to fit into. Social media has redefined fashion and beauty--but at what cost?

Studies show that

  • 88% of women compare their bodies to images they see online.

  • 67% women feel pressured to dress according to trends that don't accommodate diverse body types.

  • Over 50% of them feel dissatisfied as a result.

The Insight

The industry pushes a one-size-fits-all fantasy, erasing individuality and fuelling body dysmorphia.1 in 4 women struggle to see their real selves.

The Big Idea

“Break free from the filtered facade. Your body, your truth, your beauty. Unfollow the pressure to fit in.”

OWN YOUR REALNESS

Presenting a print campaign by FDCI. As the voice of sustainable and new-age brands, it stands for style that breaks norms and embraces individuality. "Own Your Realness" is a statement from every designer, label, and creator under FDCI who believes fashion is a force for self-expression.

The Story

They stand before the mirror. It shifts, it shrinks, it smooths—twisting them into standards they never chose. A size down. A shade lighter. A version that isn’t them. But they don’t bend. They don’t blur. They see themselves as they are—truly, fully, finally. Unfiltered. Unedited. Unapologetic. The mirror can conform. They won’t. And they’re not afraid to show their true self to the world. They are owning their own realness.

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