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Lil Big Fantasies

Client

Sunfeast Dark Fantasy

Industry

FMCG, Biscuits

Category

Tech Innovation, Campaign Property

The Brief

Sunfeast Dark Fantasy had never targeted kids in their campaigns. Yet, studies revealed something surprising—kids were among their biggest fans. The challenge? Connect with this untapped audience in a way that wasn’t just fun but also carried an educational twist.

The Big Idea

We wanted kids to dream big. Like head-in-the-clouds big. And what’s cooler than clouds? Space.

 

So, we thought: Why not bring space right to them?
The result? Lil Big Fantasies. A campaign where kids became creators, dreamers, and heroes in their very own fantasy galaxy.

The Campaign

The star of the show? The Fantasy Bus. Not just any bus—a bus that could make even adults jealous. This wasn’t your regular school bus. Oh no. It was a spaceship of dreams, packed with surprises and magic at every turn.

ITC DF Bus.jpg

Here’s How It Worked

  1. The Fantasy Bus
    A regular bus got a glow-up into a "fantasy spaceship." LED screens everywhere. Lights. Colors. Basically, a kid’s dream with wheels.

  2. Coloring Sheets with Stories
    Every kid got a coloring sheet featuring a quirky character and its adorable little backstory.

  3. And then... Magic Happens
    Once the kids entered the bus, they scanned their colored characters. BAM! Their creations jumped to life on the LED screens in a full-on space adventure.
    They could tap the screens to make their characters do cool stuff. Imagine—your doodle doing a moonwalk in space.

  4. Enter the Dragon
    A friendly (but very hangry) dragon appeared on the screens with a problem. His dessert was missing. Gasp.

  5. Save the Day
    The kids had one job: Save the Fantasy Universe by feeding the dragon. They tapped on a moving purple dot to launch "fantasy cookies" at him. Each tap filled the "cookie meter." When the meter was full, a giant cookie appeared, and our dragon? Happy as ever.

  6. The Rewards
    As confetti rained down, the dragon threw virtual gifts at the kids. Because saving a universe deserves a reward!

 

​Every child walked away with:

  • A video of their group adventure, perfect for showing off.

  • A delicious "fantasy cookie" to munch on IRL.

  • Their own colored drawing as a keepsake.

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