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Gen-Z Core

Client

Myntra FWD

Industry

Fashion, E-Commerce

Category

Brand Pitch, Campaign

The Brief

Myntra FWD had a problem, no one cares about it. While Myntra is the largest fashion aggregator, FWD hadn't been successful in redirecting people to their tab within the app.

Our Solution

Myntra FWD? Nah! FWD by Myntra.

We were able to bring forth ideas that led the audience to the FWD tab while speaking to their GenZ target effectively. We stayed true to their proposition, latest trends and fresh drops every week.

Hold up! Don't miss out on the manifesto...
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