An Interesting Recipe
Client
Mother's Recipe
Industry
FMCG
Category
Campaign, Film
The Ask
The brand is constantly launching new products. From a new range of global sauces under a sub brand 'Recipe' to their newest launch of sharbats. Mother's Recipe has always been clear about creating kick-ass campaigns and content for these quarterly product launches and surround social media marketing plans.
Target Personas
Rishi, 23 Profile: A young professional living in a metro city, working a 9-to-5 job, and managing life away from home. He relies on quick, easy meals like instant noodles, sandwiches, or pre-made curries to save time. Rishi loves exploring bold flavors and is drawn to trends on social media, often influenced by food bloggers or quirky recipe hacks.
Neha, 34 Profile: A homemaker and mom to two young kids, Neha enjoys adding variety to her family’s meals. She loves experimenting with fusion recipes like Indo-Chinese or spicy pasta. Her day revolves around balancing her family’s preferences, but she looks for convenient ways to make food exciting while still being wholesome. Social media cooking reels and YouTube channels are her go-to for fresh ideas.
Our Campaign
Boring Ko Banao Interesting
Influencer Activation
For the campaign, we partnered with influencers who created quirky skits, showing how even something as mundane as last night’s padwal could be transformed into a mouthwatering dish with a splash of Desi Szechwan sauce. Their relatable content brought humor and flavor to everyday meals.
Social Creatives
To take the idea of 'boring ko banao interesting' we made our social media page, undeniably relatable. Our content connected with consumers on their level, speaking their language, and making it feel like we were one of them.
