Think Tank Portfolio
Brief
Create an ad targeting young adults during the festive buzz of the Great Indian Wedding Season in December.
Approach
Tap into the universally relatable, cheeky dread of being asked "Beta, shaadi kab karoge?" by relatives. Deliver a lighthearted, fun, and playful take on how young people navigate (or dodge) this question during the wedding season frenzy.
Brief
Craft an ad in the signature style of The Economist.
Approach
Challenge the triviality of small talk. Advocate for conversations with depth, wit, and intellectual substance.
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Brief
Develop an ad for Apollo Tyres highlighting their seamless balance of smoothness and superior grip.
Approach
Play on the popular Indian phrase, “Butter jaisa smooth”, but with a twist—these tyres deliver such exceptional grip, they can stop even on butter.
Brief
Create a New Year's topical post for Fevicol.
Approach
Resolutions come and go, rarely ‘sticking’. While most brands focus on encouraging people to make and keep resolutions, Fevicol—true to its playful, cheeky persona—shifts the narrative. It highlights how breaking resolutions is inevitable.
Brief
Sell more books!
Approach
In the past, a compelling blurb was enough to sell a book. But today, the internet spoils the plot before you even turn a page. Let’s reignite the magic of discovery—bring back the allure of uncovering the story by reading it.
Brief
Nike. (Need I say more?)
Approach
Winners wear Nike. Be a winner.
Brief
Imagine Ferrari creating a Teacher’s Day post in India.
Approach
Use the iconic E=mc² equation to playfully tie Ferrari’s performance with the lessons we learned in class.