Trippin It
Client
Yatra.com
Industry
Travel
Category
Brand Collaboration, Community Engagement
Problem Statement
Yatra.com made waves with iconic campaigns featuring stars like Salman Khan and Ranbir Kapoor, cementing its place as a trusted travel brand. However, as the market grew crowded with agile, tech-savvy competitors offering fresh experiences, Yatra.com struggled to keep pace, losing its loyal audience to platforms better aligned with evolving consumer preferences.
Creative Process
The travel industry faces a significant challenge: consumers lack brand loyalty and are constantly drawn to various sources offering both inspiration and irresistible deals. Without relying on celebrity endorsements, we needed a fresh approach. Our solution? A multi-pronged strategy: a bold topical spike campaign to instantly grab attention and spark interest, combined with efforts to build a strong, engaged community around Yatra.com for lasting impact.
The Campaign
Bindaas Plan Kar: A campaign in partnership with the Women’s Delhi Capitals, positioning Yatra.com in a unique space—Zero Cancellation Charges. This campaign featured a series of digital commercials starring cricketers from the Women’s Premier League Delhi Capitals, showcasing how Yatra.com makes planning worry-free. Through these films, we blended the thrill of cricket with the ease of stress-free travel planning.
Building a Community
We kicked off Issued in Yatrigans’ Interest during Republic Day as part of a year-long influencer campaign. The idea was simple: get travelers to share their journey visuals through UGC, creating a free database of awesome content. And the best part? It cost us nothing! We turned Yatra.com into the perfect bragging platform for travelers, sparking more shares, more engagement, and building a tight-knit community along the way.